Stephanie Haley-Andrews launches Apex Senior Advisory Consulting

Stephanie Haley-Andrews, RN, has launched Apex Senior Advisory Consulting in Denver to help families and industry partners navigate senior care with independent clinical guidance. The move adds a new advisory option in a sector where care decisions, pricing and placement can be hard to evaluate.

Why it matters: - Apex Senior Advisory Consulting is built to give families and senior care stakeholders independent clinical guidance in a field where decision-making can feel opaque. - The firm aims to help people weigh care levels, pricing, regulations and placement options with clearer information. - Haley-Andrews is positioning the service as an alternative to placement models tied to facility commissions.

What happened: - Stephanie Haley-Andrews, RN, announced the launch of Apex Senior Advisory Consulting in Denver, Colorado. - Haley-Andrews brings 30 years of nursing leadership experience to the new firm. - The company is designed to serve families, senior living organizations and other industry stakeholders across the country. - Haley-Andrews was recently recognized by Influential Women for her contributions to the industry.

The details: - Apex Senior Advisory Consulting operates on an independent model and does not accept commissions or fees from senior living facilities. - Haley-Andrews said she works solely for clients and bases recommendations on the best interests and clinical needs of seniors and their families. - Haley-Andrews founded the firm to address what she described as the “black box” of senior living. - Her career spans frontline trauma nursing and executive leadership. - Haley-Andrews previously served as Senior Vice President of Care and Clinical Services for Atria Senior Living. - She also served as Division Director of Trauma/EMS for HCA Continental Division. - Her background includes experience in Level I trauma systems, emergency medicine and geriatric population health. - Haley-Andrews has implemented fall-risk identification programs and neurocognitive evaluation systems. - Those systems are intended to help place residents in safer, more appropriate environments. - Apex also works with AgeTech companies, private equity firms, venture capital firms, legal planners and financial planners. - The firm provides clinical and operational insight to help partners scale technologies and services for older adults. - Haley-Andrews said her work is grounded in keeping the individual at the center of each decision. - Influential Women’s platform is designed for women to connect, share perspectives and create content that empowers others.

Between the lines: - The launch reflects growing demand for outside guidance as senior care decisions become more complex for families. - Independent advisory services may appeal to clients who want recommendations separated from facility placement incentives. - Haley-Andrews is also leaning into a broader thesis that predictive analytics and clinical strategy can improve senior health outcomes.

What's next: - Apex Senior Advisory Consulting is now available for consultations through the company’s website and Haley-Andrews’ Influential Women profile. - Haley-Andrews is expected to continue advising families and industry partners on senior care transitions and service design. - The firm’s growth will likely depend on whether families and companies adopt independent clinical advisory support as a standard step in senior care planning.

The bottom line: - Apex Senior Advisory Consulting is entering the senior care market with a pitch centered on independence, clinical expertise and clearer decision-making.